Our Labor Of Love
If you know Jesse and Whitney’s photography work, you can imagine how stoked I was to create something for them. They were one of the first studios to approach wedding photography in an artful and unique way—their images are so so dreamy and authentic.
In the questionnaire I gave them when we started, I learned they both like geometric shapes, four leaf clovers, dream catchers and the desert. With this info, I began sketching…
I took the iconic heart in their logo, sliced it up and began to play with the basic shapes that made up the heart. From there, I made a set of patterns and designs. Remember the building blocks you had growing up? That’s exactly how these shapes are—I can lay them out and create something new anytime.
I also played with stencils for Our Labor of Love. They focus on photographing in the major U.S. cities, so the effect of the spray paint is fitting for an urban based studio. Finally, the logo. I created a type based logo mark that’s simple and friendly to compliment their not-so-cutesy new look.
Along with the branding work, I redesigned the new Our Labor of Love site at ourlaboroflove.com. Jesse and Whitney wanted a site that had a personality, could be updated easily and showed the range of work they offer—not just weddings. Go here to see the four different galleries. My favorite is the “lifestyle” gallery, full of dreamy imagery of friends and travels.
Whitney and Jesse also wanted some out of the ordinary elements on the site. Sooo we made a photo board generator using all their images! The wedding board generator asks 10 questions (like what’s your go-to dance move) that will help the generator create a board that fits your style. Click here to take that for a spin. More than 3,000 boards have been created since we launched the site 8 months ago!
Now, go explore the entire site at ourlaboroflove.com and have fun!