Viewers Like You
Branding / Photography
Viewers Like You is much more than a design studio. They were a retainer client of mine for many years and I think of them as my second family.
Jennifer Elsner and David Shields, the power couple behind Viewers Like You, moved to Austin in 2004. I began as a student of David’s in the UT design department and after college, I worked at their boutique studio, creating and collaborating on a handful of projects that came through the VLY doors.
Holli Thompson’s identity (shown below) is one of my favorite collaborations with Viewers Like You. The watercolors (painted by Marta Sandowski) seen on Holli’s cards are four different vegetables, each dedicated to the season they’re grown in.
Jennifer and I also had the pleasure of visiting Holli at her farm in rural Virginia, where I photographed and Jennifer art directed, a series of images for Holli’s website.
The system we created is clever, sophisticated, fun and colorful—just like the nutritionist behind the brand.